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What’s the Evian baby up to at the Louvre?

March 22, 2011

Located right by the Louvre, the  new exhibition space “Recycling Alley” (Allee Recyclage) opened last week in the shopping area of the Metro station Palais Royal Musée du Louvre (lines 1 and 7). The first of several rotating exhibits follows what the water giant Evian is doing with regards the environment.  

“Recycling Alley” was set up to inform travellers about the benefits and the need to sort and recycle packaging. Sponsored by the RATP (regional transport network), in collaboration with the DesignPack Gallery, Promo-Metro, WWF France and Eco-packaging, it also showcases various good examples of eco-design and different actions to promote recycling. As is becoming quite a theme on this blog, artists put various bits of detritus to use in creative ways. Each type of packaging – glass, paper, cardboard, wood, metals and plastics – has its own display. Other areas are also devoted to information and sorting instructions so as to inform citizens, who often struggle to understand what is what.

In a Metro station where tens of thousands of users pass through every day, it should get quite a lot of attention.

Metro: Palais Royal Musée du Louvre (Exit Conseil d’Etat).

Apart from the obvious promotion of culture, the Louvre Museum also has a mission to raise public awareness of sustainable development issues, by providing information to a wide audience (8.5 million visitors in person and nearly 10 million by internet).

Last September the Louvre signed the Sustainable Development Charter joining sixty other public bodies already involved. This charter, which is part of the French National Strategy for Sustainable Development, aims to encourage institutions and public enterprises to integrate environmental sustainability into their actions and in their operation. The Louvre goes further as it has an important social dimension, ensuring both fulfilling staff working conditions and proper training on eco-responsibility.

Concretely, having completed its energy audit, up to 70% of internal printers were suppressed; a procurement mapping established; CO2 emission reductions made, adaptation of transport needs for staff  addressed, plus creation of bicycle parks & carpooling incentives put in place….

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